DILAG

2022 / CREATIVE DIRECTION

Focused on building a strong connection between women’s health and well-being, DILAG embodies innovation, creativity, and timeless elegance. This project encompassed full branding and photoshoot, bringing to life a unique identity that sets DILAG apart in the wellness industry.

Black and white photo of a woman with her arms raised over her head, wearing a white blouse with puffy sleeves and large earrings. The word 'DIALOG' is overlaid in large white letters.

The goal was to create a fresh, standout brand identity from scratch—one that celebrated powerful, confident women while redefining how women’s health is portrayed. We wanted to craft a visual identity and language that felt radiant, and unapologetically strong.

Black text reading 'DILAG' on a light beige background.
Three modern informational posters on a black background, focusing on femininity, mental health, and leadership. The first shows a close-up of a pink orchid with syrup, titled "Unleashing Your Feminine Magic." The second features a woman with one arm raised, titled "The Intersection of Mental Health & Hormones." The third displays a woman in white clothing smiling, titled "Leading with Compassion," emphasizing feminine energy in leadership.
A woman with dark hair and a black shirt standing in a room with a plain wall and a wooden table and chairs in the background, with the text 'mind, body, and feelings.' overlaid.

Process

✣ Conducted research into women’s health brands and infused editorial fashion elements to elevate the identity.

✣ Built a comprehensive brand to help guide every design element, from colors to type to imagery style and tone.

✣ Collaborated with a stylist and directed and shot the images that embodied empowerment and strength.

A woman with closed eyes and confident expression, wearing a white ruffled blouse, against a black background with the text 'Awaken your feminine power' at the bottom.
Collage of women promoting hormonal health, featuring text about vitality, self-care, and beauty; mostly in neutral and red color themes.
Billboard with a red background displaying the message:
A two-part image with a large word 'DIALOG' at the top, a smaller photo of a woman in black dress sitting at a yellow and black table on a pale background, and a larger black and white photo of a woman in a ruffled white blouse with her hands above her head, with the caption 'Let's Begin Your Health Journey 2022'.

This project was a celebration of feminine power and strength. By marrying timeless elegance with modern touches, DILAG’s brand became a testament to confident, radiant women leading with compassion. Bringing this vision to life was a truly memorable and impactful experience.

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