JEILAH

CHICAGO / CREATIVE DIRECTION

Jeilah is a multifaceted artist and professional, seamlessly blending her roles as a DJ, musician, model, and consultant. Born in Kenya and based in Chicago, Jeilah's rich cultural background and diverse experiences are central to her creative pursuits. The project involved a complete rebranding and website design to capture her dynamic and eclectic persona while providing a platform to showcase her talents and connect with audiences worldwide.

A woman with curly hair in a strapless, purple satin gown with a high slit, standing against a gradient background, the word 'JEHIAH' overlayed in large white letters.

The goal was to create an impactful brand that reflected Jeilah's unique style, artistic vision, and professionalism. The challenge was to design a cohesive identity and responsive website that could resonate with her diverse audience, highlight her talents, and appeal to venues and collaborators globally.

A woman wearing a shiny, metallic dress, sunglasses, and jewelry, lying on a dark floor with one hand on her hip and the other adjusting her sunglasses, with a large afro hairstyle, under dim lighting.
Concert scene at Jielah festival with a large crowd, stage with flags, and a sign displaying 'JEILAH'.

As the lead creative director, I crafted a premium and fun brand identity that reflected Jeilah's individuality and influence. The rebranding process included designing logos, defining a bold color palette, and selecting sleek typography.

Colorful abstract background with neon-like patterns in red, blue, and white, and the word 'JELLAH' in large white letters in the center.
An abstract, distorted figure with colorful glitch effects stands behind the bold, white text 'JEILAH' on a black background.
Colorful words on a black background that include DISCO, HOUSE, PROGRESSIVE, TECHNO, R&B, MELODIC, with a small icon of a person's silhouette inside a circle near the top. The word 'JEILAH' appears in white at the bottom right corner.
Girl with a headset and phone at an amusement arcade machine, surrounded by people in a lively setting.

This project stood out for its creative potential and the fun energy of crafting a brand that mirrored Jeilah’s vibrant personality and artistic influence.

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