MODERN DAY ME

MINNEAPOLIS / CREATIVE DIRECTION

Modern Day Me (MDM) is a creative agency that activates people, places, and ideas through Art, Design, and Experience. Rooted in the philosophy of being "solution creators," MDM reimagines spaces, canvases, and challenges, turning them into opportunities for connection, community, and creativity.

Black background with white text that reads 'MODERN DAY ME' and smaller text at the bottom that says 'Specializing in the world’s greatest asset: the idea'.

The goal was to create a recognizable and modern brand that resonated with MDM's vision and mission. The brand needed to capture the essence of progress, empowerment, and adaptability while appealing to a diverse audience of creators, clients, and collaborators.

Three vertical panels with text and images, black background. The left panel has large initials 'MD M', followed by text about problem-solving and community-building, and a 'Learn More' button. The middle panel features an aerial view of a cityscape with a person taking a selfie on the top left corner. The right panel has the initials 'MD M', and a list of words with icons, including 'CONSIDER', 'CURATE', 'COORDINATE', and 'COMPLETE'.
Three promotional posters featuring women and customized sneakers, with the text 'Sip + Paint' and 'Impactful Activation' on each, set against a black background.
Three black cards with gold icons and white numbers, each representing different themes. The first card shows a spray bottle labeled Youth Education. The second card depicts a dove holding an olive branch labeled Nonviolent Peace Force. The third card displays a globe labeled Anti-Networking.

I designed a cohesive brand identity that is both contemporary and approachable. The centerpiece of the project is the "Modern Day Me" logo, featuring bold, uppercase typography for a strong visual impact. The addition of a diagonal stroke above "MODERN" symbolizes forward motion and innovation.

Process

✣ Conducted a branding questionnaire and had in-depth conversations with the founder to define the agency's vision and values.

✣ Created multiple variations of logo designs and mood boards to explore potential directions.

✣ Worked closely with the founder to finalize the logo, typography, and color palette.

✣ Provided guidance to the social media team for a cohesive launch, ensuring the new brand identity was seamlessly integrated into their platforms.

Close-up of a hand painting with a small brush on a photo of a person with long hair, with
A man giving a leadership development presentation to an audience in a modern room with large windows and hanging lights.

What made this project particularly special was MDM’s mission to connect creators to projects and ideas. The branding had to serve as a bridge between creativity and collaboration, inspiring audiences and vendors alike. Developing a visual identity that embodies this ethos was rewarding.

✣