SWITCH

PORTLAND / ART DIRECTION

SWITCH, formerly Women 2.0, is a pioneering organization driving diversity in tech. Since 2006, it has tackled gender, race inequality, and allyship, empowering leaders to challenge norms and build inclusive communities.

Red background with a black and white triangular logo and the word 'SWITCH' written in white

I led the rebranding effort, transforming their identity into a cohesive and impactful brand. Additionally, I developed wireframes and refined the tone for their web and social media platforms, ensuring consistency and alignment across all channels.

Website homepage for SWITH, featuring a black and white photo of women seated in an audience, with a blue and red color scheme, and text about workforce inclusivity and empathy.
Array of three digital slides with business and coaching content, featuring quotes, a woman in a business meeting, and a text block with a woman's profile, all set against a gradient background from teal to blue.
A collection of 15 colorful, abstract icons arranged in a grid, with a small red arrow icon in the bottom right corner.
A woman smiling and speaking into a microphone during a presentation, with a website layout on a screen that has the logo 'SWITOH' and the slogan 'Creating a future' on a colorful background.