WC Pitch Deck

2022 / England / Art Direction

WC is a groundbreaking hospitality and wellness project focused on the acquisition and revitalization of Chilham Castle Estate, a historic 300-acre property in Kent, England. The initiative reimagines the use of heritage real estate as a sanctuary for immersive wellness experiences and preventative healthcare. The deck served as a key tool in securing investor funding for this visionary concept, combining luxury, sustainability, and cutting-edge wellness practices to create a global impact.

Disclaimer
In my portfolio, the brand is referred to as "WC." After successfully acquiring the funds and completing the sale of the castle, the founder has since shifted towards a new direction. All the designs showcased here remain credible to me as the Art Director and reflects the original vision and story of the business during its initial phase.

A large, historic brick castle with turrets and ivy in a fantasy setting. Surrounding the castle are various characters, including a man in historical clothing, a woman in a red dress, a lion, and other figures, along with animals like birds, butterflies, and a dog, all set in a lush, whimsical landscape.

The primary objective was to design a pitch deck that clearly communicated the project's ambitious goals and innovative vision while maintaining a sophisticated and credible tone. The direction was to balance the imaginative elements of the wellness concept with the gravitas required to secure high-level investor buy-in. The project needed to emphasize its financial viability, cultural relevance, and transformative impact on wellness and mental health.

A promotional graphic for Wisdom Castle features a dark green background with gold logo and text, and a beige section with green and orange text. The logo includes a stylized 'W' made of intricate line art. The beige section contains an invitation to co-create a movement to heal humanity and protect the earth, with a visual element of a castle and flora at the bottom.
A digital brochure for Chilham Castle Estate, featuring a scenic view of a pond with trees and a castle in the background, with the title 'Investment Opportunity' and details about the estate's natural beauty, location, and expansion.
A young girl in a white dress and straw hat stands at an open doorway, drinking from a glass, with a basket on her arm. Outside, there are horses, a person walking, and a castle in the distance under a cloudy sky. The photo is framed with a beige border decorated with green leaves and has text indicating "Business Overview" and "May 22."

✣ Collaborated with the Founder and Creative Director to deeply understand the project’s direction.

✣ Designed layouts and visuals that unified the castle's historic charm with the innovative wellness concept.

✣ Conducted a photoshoot of the castle to create bespoke imagery for the deck.

✣ Worked closely with the team during strategy calls to fine-tune the narrative and visual elements, ensuring alignment with investor expectations.

✣ Delivered a cohesive and visually striking presentation deck that told a compelling story, captured the imagination, and built confidence among investors.

Large, historic brick mansion with men and women dressed in vintage clothing playing and walking outside on lush green lawn. The scene includes a curved brick staircase, a well-kept garden, and a backdrop of rolling hills, trees, and mountains with floating whales, a girl with an umbrella, and animals in the sky.
A large historic brick mansion with multiple chimneys and turrets, surrounded by neatly trimmed topiary trees and a vineyard with rows of grapevines, on a sunny day with clear blue sky.
A scenic landscape with a pond in the foreground, lush green trees on the sides, and a large, historical building in the distance under a bright blue sky.

Results

✣ Successfully raised all necessary funds, culminating in the purchase of Chilham Castle Estate.

✣ Set the foundation for a globally significant wellness brand while preserving the cultural and historical value of a nearly 1,000-year-old estate.

✣ The pitch deck resonated with high-level investors, creating excitement around the project and its potential for financial and social returns.

The project’s scale, ambition, and ability to unite history with innovation made it truly unforgettable. Balancing imagination with credibility, I contributed in building a visually narrative framework that bridged the past and future, inspiring investors to believe in the transformative power of this project.