WAKE UP WELLNESS

2024 / CREATIVE DIRECTION

Wake Up Wellness is a transformative health and wellness brand offering personalized programs that blend Eastern and Western healing practices. The project involved a complete branding overhaul to establish a bold, vibrant, and empowering visual identity that aligns with the brand’s mission of helping women thrive in their bodies.

A logo for 'Wake Up Wellness' featuring a stylized eye with rays above it in red, with the words 'wake up' and 'WELLNESS' beneath in red on a light background.

The goal was to create a design that merged vibrant optimism with professional credibility, appealing to a diverse audience of women seeking empowerment in their health journey.

A colorful collage with images of women holding tropical fruits, a woman sipping from a coconut, and a woman with flowers in her hair. Text overlays include phrases like 'Fertility & Vitality Redefined,' 'East to the West,' and 'Your path to vibrant health starts here.' The background is bright yellow with pink, red, purple, and orange accents.
A pregnant woman lying on a bed with her hand on her belly, looking upwards. Overlay text promotes pregnancy support and maternal health, with a Wellness logo in the bottom right corner.
A woman standing on a dock by the water with her eyes closed, wearing a flower in her hair and a pearl necklace, promoting body love and wellness.

Design Details

✣ An iconic sun-eye motif symbolizes empowerment, vision, and holistic healing.

✣ A mix of bold serif fonts and fluid script adds dynamism and energy to the brand.

✣ Vibrant reds and yellows evoke energy, vitality, and optimism, balanced by grounding purples and blues for professionalism.

✣ Rich, lifestyle-oriented visuals featuring diverse women embracing health and nature.

✣ Taglines such as "Fertility & Vitality Redefined" and "Love Your Body, Love Your Life" emphasize empowerment and holistic wellness.

Arrangement of fresh fruits including cantaloupe, lemon, lemon half, yellow apple, and cherry tomato on a rock with a backdrop of text reading 'NOURISH' at the top and 'wake up WELLNESS' at the bottom.
Pink background with large red cursive text saying "women," and smaller red text below that says "wake up" and "WELLNESS." A small red eye symbol with rays above the word "women."
A pregnant woman dressed in a white gown standing outdoors in a grassy field, with promotional graphics for a wellness brand called 'Wake Up' overlaying the image. The graphics feature colorful blocks with motivational health messages.
A woman dressed in red with styled hair, jewelry, and makeup sitting outdoors in a field with trees in the background. The image contains overlaid white text and an orange caption that says, 'Hormonal balance is within reach.'

Wake Up Wellness stands as a bold, unapologetic redefinition of modern health and vitality. By seamlessly blending vibrant design with meaningful messaging, the brand inspires women to take charge of their well-being while celebrating their unique journeys.

✣